In customer service, every conversation matters. Whether a customer is calling with a question, looking for help with an order, or making an important purchasing decision, clear communication is an essential part of delivering a great experience.
That’s why ITM continues to invest in technology that helps our agents provide professional, consistent customer interactions. One of our latest enhancements is the use of Krisp AI-powered noise cancellation technology to improve audio quality and reduce unwanted distractions during calls.
Eliminating Distractions from the Conversation
Even with professional equipment and a well-designed work environment, background noise can find its way into a conversation. Nearby voices, keyboard sounds, household noise, office activity, and other distractions can make it harder for customers and agents to clearly understand one another.
Krisp uses artificial intelligence to identify the primary speaker and filter unwanted background noise and competing voices in real time.
For the customer, the result is simple: a cleaner, more focused conversation with the agent helping them.
Supporting Our Onsite and Work-From-Home Teams
ITM's customer care teams operate in both onsite and work-from-home environments. Maintaining consistent call quality across those environments is an important part of delivering the same professional experience regardless of where an agent is working.
Noise cancellation adds another layer to the standards we already maintain through approved equipment, connectivity requirements, quality monitoring, training, and ongoing technical support.
Technology doesn't replace those fundamentals—it strengthens them.
Helping Agents Focus on the Customer
Better audio isn't only about what the customer hears. Reducing unnecessary noise can also help agents stay focused on the person on the other end of the conversation.
When both sides can communicate clearly, agents can spend less time repeating information or asking customers to repeat themselves and more time listening, understanding the customer's needs, and working toward a resolution.
That matters whether the interaction is customer care, sales, scheduling, lead follow-up, or another specialized program.
Technology That Supports the Human Conversation
At ITM, we believe technology is most valuable when it makes human interactions better.
AI-powered noise cancellation is one example of how we're incorporating new technology into our contact center without losing sight of what ultimately drives a great customer experience: knowledgeable agents, meaningful conversations, and people who genuinely listen.
From our Genesys Cloud contact center platform and real-time reporting capabilities to tools such as Krisp, we continue to evaluate and deploy technology that helps our teams work more effectively and gives our clients confidence in every customer interaction.
Because when your agents are representing a brand, customers should hear the conversation—not everything happening around it.

