Trade and Periodicals
ITM Marketing specializes in the trade publication industry. As a member of the BPA, we have provided the highest level of quality, accuracy and innovation in acquiring and verifying publication subscriptions.
Online Reporting
With ITM Marketing’s real-time, online reporting tool, circulation managers can view the results of their campaigns in real-time. Clients have up-to-the-minute information with all call statistics at their fingertips.
Opted-in E-mail Address Acquisition Program
Using our proprietary process, ITM Marketing has increased the valued, opted-in e-mail addresses by over 35% for many of our clients.
Voice Messaging Service for Drive-to-Web or Phone Subscriptions
Voice messages are deployed to those potential and renewing subscribers, inviting them to go directly to our clients’ Web sites to renew their subscriptions when they cannot be reached by phone as a value-added service. Additionally, we will provide a toll-free number at no charge for subscribers to call-in to renew their subscriptions.
100% Digital Recording of All Calls
ITM Marketing is in full compliance with BPA’s 2008 rule changes requiring digital recordings of calls. Calls are used for quality assurance and training purposes for newly-hired marketing associates.
Quality Monitoring for Compliance and Service Improvements
Supervisors record, score, and track all calls in real-time to determine excellence, coach associates, and screen them for non-compliance. Additionally, supervisors leverage the screen recorder module to capture the screen activity of any marketing associate handling calls and utilize associate scoring questionnaires to simplify the quality assessment process. In addition, clients are encouraged to monitor their programs at any given time, for all calls and screen activity.
Client Testimonial
Healthcare is a very different industry. When we started evaluating vendors for our programs, we looked for the organizations that understood this and were an expert in healthcare. We also looked for organizations who would partner with us in our efforts, but who would also become an extension of our organization and mission. We found that with ITM.