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IntelliTarget offers a comprehensive
strategy to provide your sales force
with qualified leads for your business.
Industries served include: financial,
insurance, medical, software, and
technology sectors.
Customized Lead Generation
IntelliTarget account executives will
set-up meetings with you to define your
company’s definition of the lead
generation process and the exact
parameters that constitute a qualified
lead for your company’s industry. Every
client has specific requirements.
IntelliTarget will sit-down, listen to
your needs, and work with you on
selecting the most appropriate of our
programs to ensure the best solutions
for your industry sector and your future
growth.
Our
support strategies include exploring the
lead and sales life-cycle for your
company and industry, outlining mutually
agreed-upon goals, and reporting
requirements. If your sales force uses
a CRM tool with appointment scheduling
software, IntelliTarget will work with
you to establish a secure ftp site to
view and schedule opportunities for your
sales force appointments in real-time.
Customized Reporting
IntelliView online reporting allows you
to see the results of your lead
generation campaign in real-time.
Additionally, we will provide you with
any reports required, customized to your
company’s standards, at the time
intervals you request, via e-mail or
secure ftp site for downloads, in any
commonly reporting format requested by
you. If your company utilizes a CRM
scheduling tool, IntelliTarget will
discuss with you the opportunity of
scheduling appointments in real-time to
avoid scheduling issues.
Training
All marketing associates are chosen
through a two-phase hiring process.
Phase I begins with a personality
profile assessment for those candidates
with the best aptitude for lead
generation, and then tested on
administrative and computer skills.
In Phase
II, if the candidate passes the first
level in the hiring process, candidates
complete a comprehensive data-entry and
script-reading test, followed by a test
to navigate and retrieve information
from our knowledge databases. After
evaluation, they undergo a second
interview with supervisors and the HR
Director, and receive an offer of
employment if all requirements for the
lead generation positions are met.
In
addition to the hiring requirements,
associates receive in-depth training on
telephone etiquette skills, and trained
on techniques to reach the decision
makers, and minimize time spent with
“gatekeepers” and voicemail, using our
Interaction Scripter. IntelliTarget
scriptwriters will work with you to
develop the right script to qualify
interest level, and ask open-ended,
probing and close-ended questions to
qualify each contact as a verified lead,
based on client definition.
Quality Assurance
100% of all calls placed by
IntelliTarget are digitally recorded.
In addition, marketing associates have a
feature on their desk-top application
with the ability to “click once” to send
a quick message to their supervisor for
assistance. Supervisors will listen-in
and provide “whisper coaching” that
assists the associate in providing the
right information or soft-skill
techniques for optimizing associate
performance.
Supervisors also record, score, and
track calls in real-time to determine
excellence, coach associates, and screen
them for non-compliance. Additionally,
supervisors leverage the screen recorder
module to capture the screen activity of
all marketing associate handling calls
for your campaign, and utilize associate
scoring questionnaires to simplify the
quality assessment process. Real-time
performance statistics are available to
marketing associates at all times to
drill into performance statistics for
their shift or workgroup to see how
their performance compares to other
marketing associates in those groups.
Clients
are encouraged to monitor their
campaigns at any time through our remote
monitoring tool, to listen to responses
and view screen data processing.
Appointment Verification and Reminders
IntelliTarget independently verifies
each lead with your prospect, after the
initial appointment has been set.
Additionally, marketing associates will
call with live-reminder notices the day
prior to the appointment, skillfully
re-scheduling if necessary, and we will
notify you immediately of any exception
conditions.
List Procurement
If you need a targeted list for
your campaign, we can provide them
through our partners in business. We
will work with you to determine the best
contacts for your industry, and base
them on demographics, geos, and any
other pertinent qualifiers that will
produce the right fit for your business.
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