IntelliTarget Marketing Inc., (ITM Marketing), was started in 1996 in downtown Indianapolis, Indiana. The call center featured 24 stations and was dedicated solely to outbound campaigns. The first clients were nationally known newspapers, such as the Indianapolis Star and News and the Detroit Free Press. ITM sold newspaper subscriptions to their clients. 

By 1997, ITM started marketing to business trade publications. Since the majority of work was in consumer calling, ITM president and owner, Larry Farrell, wanted to break into the business-to-business market to expand the call center’s niches in the wake of evolving FCC legislation.  

In 2000, ITM Marketing moved its company headquarters from Indianapolis to Coshocton, Ohio. This move was motivated by the incentives provided by the State of Ohio in job creation and economic tax impact for the small community located in central Ohio. The move provided great dividends in labor and community relationships. 

In 2001, ITM purchased new customer contact center technology from Interactive Intelligence. This was a bold move on behalf of ITM’s future: utilizing a young, innovative company that provided a single-platform call center technology. Since ITM’s purchase, Interactive Intelligence has become an industry leader in customer contact center platforms. The new center provided ITM with inbound and outbound capabilities and Web integration. 

In 2003, the company began providing customer service fulfillment services to clients. This included order entry and customer service compliant resolution. ITM also broke into the government arena marketing for state and federal contracts in Washington, DC.  During the next three years, ITM become a call center industry leader for the trade publication business, managing over 50 clients in the publishing industry. 

This year, ITM upgraded its customer contact center to the latest 2.4 version. This gives the company cutting-edge technology in many areas. Details on the upgrade are available on the home page.  

Today, ITM has established a solid reputation as a company dedicated to providing clients with innovation and execution. The company provides outbound, inbound, IVR, voice cast and web-chat services to a variety of industries dedicated to expanding the channels in which their customers prefer to communicate, and improving their total call center experience.