The definition of innovation is something newly introduced, such as a new method or device. The keyword in the definition is new. Just about everyone in the western world would like to have the newest of everything, so in the business world we are continuously finding ways to be fresh, the latest and greatest.

My first question posed above is if we really need innovation. Well, it depends on what we see as innovation. As consumers, if we are just looking for something new, then the answer is a resounding “No”, especially in today’s economy. Unfortunately, we as consumers like newness and don’t always see the cost of something new. We sure complain later though when the price of a service goes up.

While
While old techniques are usually tried and true, sometimes a method needs a little spring cleaning, an update to the latest century so to speak.

THIS IS NOT COMPLETE.

About ITM
ITM Marketing, Inc. is an experienced, multifaceted teleservices company located in Coshocton, Ohio, dedicated to delivering customized, value-driven solutions for their client’s communications needs. ITM maintains a diverse client base spanning multiple industries. Current clients include Kirkland’s, Sun Telemedia, Bausch & Lomb, Experian, Penton Media, TriMax Direct, Canon Communications, Bobit Business Media and Nelson Publishing. More information can be found at www.itmmarketing.com.

About MGH
MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing. MGH maintains a diverse client base spanning multiple industries. Current clients include Marco’s Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, and Smyth Jewelers. Based in Baltimore, MGH is one of Maryland’s largest agencies, with more than $65 million in annual billings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via: Facebook at http://facebook.com/mghus ; Twitter at http://twitter.com/mghus ; or YouTube at http://youtube.com/mghtv .

“Kirkland’s was in need of a partner that could handle the guest service and related ‘back office’ functions for our new Ecommerce site” said Kirkland’s VP of Marketing, Mark Krebs. “We went through an extensive vetting process and looked at large and not so large vendors. Our Kirkland’s team all agreed that ITM was the best choice. We like to think of our company as a family and believe that ITM has very similar values.”

About ITM
ITM Marketing, Inc. is an experienced, multifaceted teleservices company located in Coshocton, Ohio, dedicated to delivering customized, value-driven solutions for their client’s communications needs. ITM maintains a diverse client base spanning multiple industries. Current clients include Sun Telemedia, Bausch & Lomb, Experian, Penton Media, TriMax Direct, Canon Communications, Bobit Business Media and Nelson Publishing. More information can be found at www.itmmarketing.com.

About Kirkland’s
Kirkland’s, Inc. was founded in 1966 and is a specialty retailer of home décor in the United States. Although originally focused in the Southeast, the Company has grown beyond that region and currently operates 303 stores in 29 states. The Company’s stores present a broad selection of distinctive merchandise, including framed art, mirrors, candles, lamps, picture frames, accent rugs, garden accessories and artificial floral products. The Company’s stores also offer an extensive assortment of gifts, as well as seasonal merchandise. More information can be found at www.kirklands.com.